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December 22, 2017

Social Media Week

Social Media Week Lagos heads into it’s 6th year after a successful 2017 edition that saw over 15,000 attendees across the week and had a global online reach of 454 million. The annual conference now considered Africa’s largest digital media & tech event returns to Landmark Centre on the 26th of February to the 2nd of March, 2018.

SMW Lagos week-long programming focuses on ideas, trends, insights, business practices and policy that leverage technology to transform industries and communities across Africa. In 2017, over 100 local and international organizations contributed to the event.


The global theme for SMW 2018, “Closer,” will explore the intensifying conflict between community and individualism. The conversation will bring together a diversity of perspectives to discuss the most productive ways to harness these forces to drive innovation, improve consumer experiences and bring people together.


Conference Tracks:

Conference programming accesses an on-site attendee pool of over 15,000 global thought leaders with an additional online reach upwards of 400 million people worldwide

+ Future of Media

+ Governance

+ Music Industry

+ African Women in Tech

+ Travel & Tourism

+ Emerging Ideas & Trends


Some of SMW Lagos’ most memorable moments happen outside the conference setting. Year after year SMW Lagos brings together brands, thought leaders and influencers to curate one of a kind experiences for attendees.

+ Afrobeats & Eats Fest


+ Great Day in Gidi

+ AfricaNXT


Located throughout the SMW Lagos Campus, installations are immersive in nature and engage attendees in a dynamic way.

+ Brand Activations

+ #launchedinafrica (early stage startup activations)

+ AfricaNXT Pavilion (arts & culture activations)


Mon, Feb 26, 2018, 8:30 AM –

Fri, Mar 2, 2018, 10:00 PM WAT


Landmark Centre

Plot 2 & 3 Water Corporation Road

Lagos, LA


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